189 billion US$ worth of revenue in the U.S. was lost due to promotion fraud last year! And the volume of promotion abuse is increasing
Sweepstakes are a great tool for marketing teams to create campaigns with much higher engagement rates. Due to the more interactive & incentivised nature, sweepstakes
Traditionally, brand activations have always been seen as a marketing tool that can be used to meet short term goals such as keeping churn rate
Planning, launching, executing & tracking an activation in traditional sales channels can be very costly, meticulous and inefficient for companies. Brands have to spend money
Cashback promotions are very effective for brands to achieve their short and long-term goals and objectives. They’re a great tool to initiate consumer call to
Since COVID-19 entered our lives at the end of February, there have been several changes in the behavior of all of us as consumers. Some
