Valentine’s Day celebrated on February 14th, is significant for businesses as it marks a time when numerous campaigns are launched to promote various presents for

Embarking on the customers’ journey is a transformative process wherein individuals transition from potential consumers to devoted advocates for Fast-Moving Consumer Goods (FMCG) companies; actively

In 2018, the European Union introduced the General Data Protection Regulation (GDPR), a pivotal set of rules designed to safeguard consumer rights and protect their

Marketing automation is; using technology to automate, streamline and improve marketing activities. It includes everything from customer data management and lead nurturing to email triggers

You may be a brand, activation or insights manager looking for promising technology to help increase your sales volume, improve your retention and enlarge your

Black Friday, the 25th of November, is a special day when companies give huge discounts, and consumers do a massive amount of shopping. This is

Have you ever considered that one of the most effective ways to generate new consumers for your brand is a tool that’s rather cost efficient

You want to create sustainable, constant growth for your brand to conquer the market, so you’re constantly working on strategic long-term growth. To achieve your

You are a digital activation manager. You want to reach your KPIs by adding 500 thousand people’s personal data to your CRM with minimal cost.

189 billion US$ worth of revenue in the U.S. was lost due to promotion fraud last year! And the volume of promotion abuse is increasing