Product sampling is arguably the most effective marketing method to launch your new product, and it’s also fairly versatile. Product sampling is a marketing activity
As a brand or trade marketing manager, you may hesitate to incorporate machine learning into your marketing campaigns. However, by familiarizing yourself with the potential
The company content you provide on your touchpoints may break or make your brand. Research shows us that; when shopping online, consumers look for informative
Marketing automation is; using technology to automate, streamline and improve marketing activities. It includes everything from customer data management and lead nurturing to email triggers
You may be a brand, activation or insights manager looking for promising technology to help increase your sales volume, improve your retention and enlarge your
Black Friday, the 25th of November, is a special day when companies give huge discounts, and consumers do a massive amount of shopping. This is
Have you ever considered that one of the most effective ways to generate new consumers for your brand is a tool that’s rather cost efficient
You want to create sustainable, constant growth for your brand to conquer the market, so you’re constantly working on strategic long-term growth. To achieve your
You are a digital activation manager. You want to reach your KPIs by adding 500 thousand people’s personal data to your CRM with minimal cost.
189 billion US$ worth of revenue in the U.S. was lost due to promotion fraud last year! And the volume of promotion abuse is increasing
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