Valentine’s Day celebrated on February 14th, is significant for businesses as it marks a time when numerous campaigns are launched to promote various presents for
Embarking on the customers’ journey is a transformative process wherein individuals transition from potential consumers to devoted advocates for Fast-Moving Consumer Goods (FMCG) companies; actively
In 2018, the European Union introduced the General Data Protection Regulation (GDPR), a pivotal set of rules designed to safeguard consumer rights and protect their
Personalised offers have become a pivotal focus within the marketing landscape of Fast-Moving Consumer Goods (FMCG) companies. This strategic emphasis has persisted over the last
In recent years, the FMCG industry has witnessed a remarkable transformation in how brands connect with consumers. Traditional channels alone are no longer sufficient to
In the Fast-Moving Consumer Goods (FMCG) landscape, the emergence of Direct-to-Consumer (D2C) strategies has reshaped traditional supply chains and consumer interactions. D2C involves manufacturers bypassing
Inbound marketing for Fast-Moving Consumer Goods (FMCG) companies refers to strategically attracting, engaging, and delighting consumers through valuable and relevant content. It involves creating compelling
Cashback promotions are a marketing strategy where businesses offer consumers a percentage or fixed amount of money back on their purchases. It incentivizes consumers to
Omnichannel marketing is about creating a consistent and seamless brand experience across all channels and touchpoints. By understanding and optimising each touchpoint in the consumer
Product sampling is arguably the most effective marketing method to launch your new product, and it’s also fairly versatile. Product sampling is a marketing activity
