In recent years, the FMCG industry has witnessed a remarkable transformation in how brands connect with consumers. Traditional channels alone are no longer sufficient to

In the Fast-Moving Consumer Goods (FMCG) landscape, the emergence of Direct-to-Consumer (D2C) strategies has reshaped traditional supply chains and consumer interactions. D2C involves manufacturers bypassing

Inbound marketing for Fast-Moving Consumer Goods (FMCG) companies refers to strategically attracting, engaging, and delighting consumers through valuable and relevant content. It involves creating compelling

Cashback promotions are a marketing strategy where businesses offer consumers a percentage or fixed amount of money back on their purchases. It incentivizes consumers to

Omnichannel marketing is about creating a consistent and seamless brand experience across all channels and touchpoints. By understanding and optimising each touchpoint in the consumer

Product sampling is arguably the most effective marketing method to launch your new product, and it’s also fairly versatile. Product sampling is a marketing activity

As a brand or trade marketing manager, you may hesitate to incorporate machine learning into your marketing campaigns. However, by familiarizing yourself with the potential

The company content you provide on your touchpoints may break or make your brand. Research shows us that; when shopping online, consumers look for informative